Coaching that evolves with you.
Private 1:1 coaching for athletes and busy professionals. Built to develop your competency, not your reliance.
How I work
I coach a small number of people closely, which means the programme fits each person. Together, we find the work that's hard in the right way and learn to stay with it. That's where progress lives; in the work that's demanding in the right way, done consistently over time.
Everything is built one-to-one. No templates, no apps standing in for a coach, no wondering what the last six weeks were for.
You get a coach who knows your training history, watches how you move, and adjusts in real time. Coaching is a connection, not a download.
Who I work with
Two different goals. The same standard of work.
Getting stronger, moving better, and building a body that holds up.
Training built around what your sport, or your next event, needs.
Not sure which you are? If you only want a plan to follow alone, there are cheaper ways to get one. This is for people who want someone in their corner.
Ways to work with me
All training runs in a private Auckland facility, on your own schedule, with a coach on the floor. Every option begins with a conversation — these prices are a guide, not a checkout.
Your programming plus access to the supervised training floor. Train when it suits you, with a coach present to watch, cue, and adjust — and a programme built for you that keeps moving. The long-term home for people who train independently but want eyes on them.
First 3 months $499 — a foundations term, then $599.
Everything in membership, plus a dedicated one-to-one each week. Your foundations term — the fastest way to build technique, learn how to actually train, and get the programme dialled before you run more on your own. Most people start here for three to six months.
Everything above, with a second one-to-one each week. The highest-touch option — for athletes in a focused build, or anyone who wants maximum coached time on the floor.
Individual programming and ongoing remote coaching, built around your history, equipment, and schedule — with regular adjustment and direct access to me. Real coaching behind your training, not a plan to follow alone.
Background
I've coached privately for a decade. Athletes, competitors, and busy professionals.
Alongside coaching, I'm completing a PhD in Sport & Exercise Science, establishing new methods for athletic assessment. It keeps the practice honest and current — but the coaching stands on its own.
Start a conversation
…and what you're after. If it's a fit, we'll talk. No pressure, no checkout — just a conversation.
I'll be in touch within 48 hours. If it's a fit, we'll find a time to talk.
Incredibly knowledgeable and passionate about what he does. He's flexible with scheduling, always supportive, and has an eagle eye for technique. You can tell he genuinely cares about you getting stronger.
Sam is amazing. He helped me do a 24hr backyard ultramarathon with targeted training and strength work. Uber knowledgeable. Super friendly. He'll get you results!
I'm 52 and in the best shape of my adult life. It never feels like a young person's gym — it feels like coaching built for where my body actually is.
Training with Sam has been a game changer for my HYROX preparation. His depth of knowledge in strength and conditioning goes far beyond what you'd typically expect. Sam doesn't just tell you what to do; he explains why it matters, ensuring every session is purposeful and effective.
Sam has an exceptional ability to tailor training to individual goals, combining deep technical knowledge with a clear focus on movement quality. He knows how to challenge me in the right way, whether pushing performance boundaries or refining technique to prevent injury.
I came back from a knee reconstruction stronger than before the injury. Every session had a reason behind it, and I always knew what we were building toward.
You don't actually need me. Spend time exercising, lifting weights, running, and pay attention. You'll make progress and you'll learn.
The job of any good coach is efficiency: you get access to my education, my experience, and the thousands of hours spent making mistakes. What I give people is a more considered, efficient approach to making progress.
Either way you'll reach your goal. With a good coach, you'll get there faster, with fewer wrong turns, and you'll know why it worked.
My background sits where practice meets research. Alongside coaching I'm completing a PhD in Strength & Conditioning Research, developing new methods for force-velocity profiling. Educating and research are passions of mine but the coaching has always stood on its own, built almost entirely on word-of-mouth.
What I care about most is the relationship. The best training happens when someone trusts the process enough to stay with the hard parts — and when the programme bends to their life instead of the other way around. That's the work, and I love it.
Chase Health is for people who want to feel capable in their body — stronger, more durable, better moving. Most clients are busy: they don't have time to waste on training that doesn't work, and they want someone to take the guesswork out.
We start with an assessment to understand where you are, how you move, and what's held you back. From there I build a programme specific to you — not a template with your name on it. Everything is coached directly: I watch how you move and adjust in real time.
Chase Performance is for athletes — people with a sport, an event, or a specific performance target. The work is built around what your discipline demands: the energy systems, movement patterns, and physical qualities that make a difference on the field, track, or platform.
We start with an athletic assessment — not just a health screen, but a real look at the qualities your sport needs and where the gaps are. Programming is periodised around your competition calendar, with build phases, peaks, and recovery blocks planned in advance.
